Updated: December 10, 2021 Reading Time: 2 minutes stage: complete

All my friends know that I'm a Costco fan. So much so that when I talk about it they compare me to one of those door-to-door salespeople or a Jehová Witness knocking on people's door asking "Do you have a moment to talk about Costco"?

There's not much I can say in my defense other than acknowledging the fact 😂.. I tend to be obsessive about things I like and enjoy.

So, in case you were wondering I really like Costco because of their business model and how they've built their brand as a powerful combination of resilience and convenience.Resilience because they've not only managed to survive but thrive as a big-box brick and mortar store in the age of Amazon and Instacart. Year after year they continue to add members (around 100 million 🤯 ) and are currently in spot 14 of the Fortune 500 list. In a sense, they're the original Amazon. In exchange for loyalty (and a yearly fee) they give you lots of convenience.Convenience because they focus on providing customers the best products at the lowest possible prices.

Costco doesn't make money on the products they sell to you, they make money on having you as a member going week after week (I try to limit myself to bi-monthly trips). And, as I shared way back in Nerd Corner #53, their Kirkland brand only packs top-quality products.

If you want to know more this presentation is a must-read. And if you want to know everything about their products you can binge-watch (like I did) FlavCity's Costco shopping videos (thanks Marcos for sharing!)